A data-driven marketing and intelligence company

Searching prospect seen through binoculars

More qualified leads = more sales and less mass marketing.

Our marketing engine identifies who your best prospects are, what they’re currently searching, how they prefer to be reached, when they are still in the decision-making process.

“Partnering with The Wheelhouse provides a seamless, data-driven and targeted approach to marketing that gives you the ‘Wheelhouse Edge’.”

What we do
ContactIQ™

Communication Strategies Tailored to the Individual

ContactIQ™ is our AI-driven channel prediction engine. It determines which channels each prospect prefers to interact with based on their demographics and delivers one consistent message across those — online and offline — then measures engagement in each and applies those learnings to every future campaign. Learn more →

0 / 6 CHANNELS
Try itClick a channel to see how you can surround your prospect with your offering.
Prospect relaxing at home with a tablet
Your prospect
All channels, working together

One offer, one prospect, their preferred channels — coordinating touches in the most impactful way to drive conversions.

Email
Paid Social
Display
Programmatic Radio
Direct Mail
Connected TV
What we do
DATA INTELLIGENCE

Anonymous signals.
TURNED INTO Named prospects.

0 / 4 SIGNALS
Signals we capture
Try itClick a signal to see how it works.
?Anonymous prospectNo name, no address, no way to reach.
In market for
Site activity
Location
Reachable at
Anonymous signals, named prospects

We find real people with real intent and real action, making your marketing smarter than ever. Clear intent, intelligent marketing, fantastic results.

Intent data
Website Retargeting
Geofencing
Reverse appends

What we do · Support services

What our team runs for you

Your full acquisition ecosystem — an intelligent approach to identifying the right person and how to reach them. You never have to touch any of it.

1Identify

Data Intelligence

We identify your best prospects from a multitude of sources — intent signals, geofences, website visits, and your own lists — then filter and model them so only the best remain.

2Connect

stitchID™

stitchID™ connects each person to every channel they use — postal address, email, devices, and platforms — in one unified identity.

3Deploy

ContactIQ™

ContactIQ™ deploys one coordinated message through the channels each prospect actually engages with, then learns from every response.

4MONITOR

Re-activate

98+% of your prospects don't respond the first time you reach them. We continue to monitor them well after the campaigns end and re-engage them the moment they signal they are ready to convert — on your site or out in the market.

5PROVE

Measure

Engagement details while the campaign runs, comprehensive measurement when it ends. No question whether it worked, what the ROI was, or how to improve the next one.

Case studies

What our work returns

3,097%
Return on ad spend

Coordinated social and email campaigns for a national entertainment company.

40–50%
Lift in mail response

Direct mail paired with matched digital for a regional personal finance company.

1,200%
Return on ad spend

Website retargeting for a home services company.

These are just a few of our best stories. Let's find yours.

Who We Are

Specialists, not generalists

Once we understand what you are trying to accomplish, we put together a solution specific to you and bring in the right expertise to execute it well.